Saturday, October 20, 2007

Deceptively Delicious .... the new Jessica Seinfeld Book .. It's a keeper.

I admit it, I'm a Regis Philbin fan and I watched his show last week with Jessical Seinfeld. If you didn't see it, she made brownies using vegetables -- hidden, you know, you don't tell anyone there are vegetables in the dessert. I wanted it. Photo Sharing and Video Hosting at PhotobucketI kid you not . . . I went to Border's Cafe yesterday to purchase the new Jessica Senfeld Book
Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food, with a friend. My friend decided to buy the book as soon as we hit the door. Me, I decided to get a caramel mocha latte and planning on buying the book after my little snack (now you know why I need the book). It wasn't even 15 minutes when I went back to the table and they were sold out! This on a Thursday morning at 11:00 a.m. So there must be something to the book ... I borrowed the friends and am going to buy one off Amazon. I have to say the recipes look great!

From the Amazon Site:

Book Description

It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except
they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents
understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats. Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any
parent that wants their kids to be healthy for a long time to come.

Bob Greene, author of The Best Life Diet:

"I found the techniques for adding vegetables to meals extremely creative and the recipes fantastic! Deceptively Delicious is a must have for your healthy kitchen."