The wedding gown is made of shiny translucent white paper and can be styled with various prints, ornamental cut-in patterns and folds. It is designed for one-time use only, thus perfect for a wedding. After the event, it can be recycled or thrown away.
The disposable wedding gown was introduced in 2005 in conjunction with an exhibition at the Kunsthalle Helsinki. where a number of couples took part in a wedding ceremony and said "I do" in front of a marriage clerk. Each bride wore one of the dresses made of paper designed either by visual artist Maria Duncker or designer Tuija Järvenpää. The event was a success and now
the disposable wedding dress is vying for a larger place in the marketplace.